About me

I am Alba, I will be 34 in August and I am Italian. I grew up as an only child in the countryside of a tiny village near the sea called Bibbona, where everyone knows each other and life is simple.


I graduated in foreign languages and history of art from Pisa's University but I never managed to find a good job while I was in Italy so I started working in retail.

I moved to London in 2016 to build a new life in the big city and to escape from what I thought was a boring life. I am still working in retail management in central London, as fashion and working with people is one of my biggest passions.

I live in East London with my boyfriend Nicky, a handsome Romanian 3D artist who shares my passion for simple life and writing.

In my spare time, I like to read, cook and walk in my local park.

I mainly decided to start this blog to improve my written skills and to share my thoughts about topics I am passionate about.

That's what you'll find on my blog:

-Yummy, fit recipes that are easy to prepare and usually ready under 30 minutes.

-Frugal and minimalist lifestyle advice

-Sustainable & zero waste tips and tricks that made my life easier.

-Slow fashion styling hacks.

-The best skin & hair care practices.

I am not a stylist, but I have been working in retail and in the fashion industry for 10 years now and I have been learning loads of smart and affordable ways to look always on point without going broke.

I am a huge fan of pre-owned and vintage items as I am trying my best to be kinder on the environment and to spend money more sensibly, only for things I really love and need.

I would love to engage with all of you, so please feel free to comment or write to me on my email femicate@gmail.com and I will get back to you ASAP.

I am also happy to collaborate with fellow bloggers, just send me your requests via email or DM on IG!

You can follow me on my social network pages: